How businesses are adding value through enhanced UX
User experience (UX) is a crucial aspect of any business in today’s digital age. Consumers expect a seamless and enjoyable experience when interacting with a business’s website or application. As such, businesses that invest in enhancing their UX are likely to gain more traction, a competitive edge over peers and increase customer loyalty.
In this blog post, we will explore how businesses are adding value through enhanced UX.
Personalization
Personalization is a crucial component of a great UX. Customers want to feel like they are being seen and understood by the businesses they interact with. As such, businesses are leveraging data to offer personalized experiences to their customers.
For example, Amazon uses customers’ browsing and purchasing history to recommend products that they are likely to be interested in. This not only helps customers find what they are looking for quickly, but it also increases the likelihood of them making a purchase.
Similarly, Netflix uses customers’ viewing history to recommend TV shows and movies that they are likely to enjoy. This not only helps customers find new content that they will love, but it also keeps them engaged with the platform for longer.
Streamlined Navigation
Businesses are also investing in creating a streamlined navigation experience for their customers. Consumers don’t want to spend time searching for the information or products. Businesses are ensuring that their websites and apps are easy to navigate and intuitive to use.
For example, Airbnb has a simple and intuitive search interface that allows customers to quickly find the type of accommodation they are looking for. This not only makes the booking process faster and more efficient, but it also reduces frustration for the customer.
Similarly, online retailers like ASOS have invested in creating an easy-to-use filter system that allows customers to quickly find the type of clothing they are looking for. This not only makes the shopping experience more enjoyable for the customer, but it also increases the chances of them making a purchase.
Consistency
Consistency is another important aspect of a great UX. Consumers want to have a consistent experience when interacting with a business’s website or app. This means that the design, functionality, and overall experience should be consistent across all platforms and devices.
For example, Google has a consistent design language that is used across all of its products, including Gmail, Google Drive, and Google Calendar. This not only makes it easy for customers to switch between different Google products, but it also creates a sense of familiarity and trust.
Similarly, Apple has a consistent design language that is used across all of its devices, including iPhones, iPads, and Macs. This not only makes it easy for customers to switch between different Apple devices, but it also creates a sense of unity and brand loyalty.
Accessibility
Accessibility is another crucial factor that sets a great UX apart. Businesses are recognizing the importance of creating websites and apps that are accessible to all customers, regardless of their abilities.
For example, Starbucks has invested in creating an app that is accessible to visually impaired customers. The app uses VoiceOver technology to read out menu items and allows customers to place orders using voice commands. This not only makes the ordering process more accessible for visually impaired customers, but it also creates a sense of inclusivity and diversity.
Similarly, Google has invested in creating an Android accessibility suite that includes features like TalkBack, which reads out on-screen content, and Live Transcribe, which transcribes spoken words into text. This not only makes Android devices more accessible to customers with hearing or vision impairments, but it also creates a sense of empathy and care.
Speed
Finally, speed is a critical aspect of a great UX. Consumers don’t want to spend time waiting for websites or apps to load or for pages to refresh. As such, businesses are investing in creating fast and responsive websites and apps.
How Beneficial is Excellent UX for Target Audience
UX aims to appeal to targeted demographics because they are crucial for planning your design approach. In order to build a great design, it’s important to define the purpose of the application, end user age, demographics, and other such criteria which will have a telling effect on the final UX design and how it will help your business to succeed, grow, and make more money.
The following factors can help you focus on the wants and needs of your target market:
- Recognizing the function of UX design in corporate strategy
Making connections between business goals and UX design decisions won’t likely come naturally at first, but a skilled business strategist can help you identify and decipher relevant business strategies. You must translate the business plans and strategy into UX principles, wireframes, and guidelines for all of the company’s channels.
- Making use of UX design to get a competitive edge
Comparative benchmarking is a pretty straightforward process for UX professionals. Products from other brands’ users can be easily and openly monitored. Others are free to choose whether to adopt innovations that a company introduces.
Customers can obtain competitive offerings from any company, anywhere in the world. Monitoring the user experiences of traditional competitors, while simple, takes time. Keeping track of all the competition is difficult and requires ongoing attention in a market that is constantly changing.
- Using UX Design to Increase Customer Trust and Loyalty
In order to fully comprehend clients’ changing purchasing habits and ultimately gain their trust and loyalty, extensive customer research is required. Many businesses have conducted preliminary customer research, but they continue to cling to their initial personas or user profiles as if they will never change.
The emergence of new social and mobile technologies has caused a significant shift in consumer behavior, necessitating a greater emphasis on mobile app UX. A trusted relationship strengthens the bond between a company and its customers. Direct communication between the parties produces some of the most powerful partnerships. UX needs to evolve in accordance to the shifting consumer mindset.
Assess the effectiveness of UX Design
Understanding how well a product can be used by specific users to achieve specific goals with effectiveness, efficiency, and satisfaction in a specific context of use is one way to evaluate UX design success. Choose which metrics to track and combine qualitative and quantitative metrics.
Establish precise timeframes to comprehend emerging trends. Metrics collected over the course of a week may tell a very different story than metrics collected in a single day. Task completion time, task success rate, conversion rate, retention rate, satisfaction, and other metrics should be measured to determine the success of UX design.
When interacting with a design, a person has a specific goal or task in mind that they want to complete. The overall experience will be rated highly if the product is designed in such a way that it assists the user in achieving the desired result. That is exactly what a company gains from an end-to-end UX design strategy.
How Payoda UX Design Experience Can Benefit Your Company
We apply cutting-edge design thinking and UX design solutions, as well as airtight proof of concepts, to drive optimal business outcomes for your products and services. Payoda’s team is adaptable and scalable to your needs, facilitating rapid prototyping, audits, user and competitor research, and ongoing customer engagement. Payoda’s UI/UX Design Services can assist you in providing positive and wholesome experiences for customers who use your product or services, resulting in long-term business value addition.
Author: Mohan Bharathi Srinivasan
