Discovering The Possibilities of Data Analytics In the Telecom Industry
The telecom industry has seen tremendous growth starting from the early 1830s. The industry has significantly made the life of people easier by making things possible such as distant communications, transactions, and collaboration globally. Despite all the technological advances, one of the main challenges for telecommunication companies is providing equal service throughout all geographical locations. There has always been a noticeable disparity between rural and urban coverage.
With fast-growing digital connectivity, service providers must deal with large data sets. Evaluating the various data sets and transforming them into different forms underlines the importance of using data analytics. Telecom service providers tend to analyze areas with low or no internet and mobile connectivity and take measures to build telecommunication infrastructure for improved coverage.
Thus they rely on Data analytics as it makes it easier for them to decide. Let’s get started with the basics of Data Analytics.
Data analytics services from Payoda offer various ways to analyze, monitor and interpret the large amount of data collected through different sources. Data analytics helps business leaders to take better and faster decisions. Based on the data collected, an organization could reshape its strategy, find and rectify improvement areas and realign to the market trends. The following could be the possible use cases of Data analytics in the telecom industry.
1. Price optimization
The raising bottleneck competition in attaining many subscribers creates a vital need for the telecom industry to fix an optimal price range for their products and services. Data analytics helps companies gain accurate data regarding this and produce optimal pricing strategies by analyzing user responses to different pricing strategies, purchase history, and competitive pricing.
In addition, telecom service providers can break down the profitability of specific price points, identify the perceived value of their products or services, maximize their ROI, and enhance the effectiveness of their sales force. Optimizing the pricing strategy grounded on earnings and profitability can boost trade and profit, help gain further customers, and, most importantly, retain existing customers.
2. Predictive churn analysis
Detailed predictive analytics on the data collected from different sources could assist the service to provide to forecast business patterns, help them to make smarter investment options, and enable smooth network operations. Data analytics can help enhance these operations to continuously monitor and manage any drop in service performance, model network actions, and plan future demand.
It helps understand client preferences and identify issues like churn threats by directly breaking down millions of network operation patterns and hundreds of data points. Advanced data analytics can help telecom companies forecast and reduce customer churn by almost 15%. Thus, telecom service providers can reliably discover patterns in consumer requirements, allowing them to adapt their services as demanded, performing in a better customer experience.
3. Enhance network security
Guarding the authenticity and confidentiality of networks is a primary concern for telecom companies to maintain the customer’s trust as it has access to huge quantities of largely sensitive data. Based on a few surveys in recent times, security enterprises are the main reason why customers don’t use mobile payments. With real-time analysis of network business data and user perspective, telecom service providers can determine patterns that indicate a possible attack, identify abnormalities, discover security risks, and understand where vulnerabilities exist.
Data analytics helps identify network inconsistencies by analyzing current and factual data. It prevents unauthorized access and user information malpractices, protecting networks from cyber-attacks. Telecom companies can stave off cyber-attacks and strengthen network security by exhuming the visible threats and security risks.
4. Network optimization
Massive growth in network connectivity urges service providers to observe and monitor the network capacity to expand their coverage further. Any issues related to network congestion, utilization, service consumption, and so on can be an area of improvement for the provider. Based on the actual data, the telecom service provider can quickly analyze the network traffic, which makes the work easier to optimize the commercial bandwidth value, provide good services and focus on specific investments.
Data analytics usually helps to analyze and evaluate the key pointers and provide a flawless experience and self-optimization. It possibly identifies the irregularities and guarantees that the network systems execute in a protected, efficient and stable manner. Therefore, it ensures that the entire network is free of threat and has coverage in every nook and corner.
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5. Targeted marketing
A wide range of marketing approaches doesn’t seem effective in the modern-day scenario since each customer’s requirements are unique and vary. Hence, the telecom industry must identify potential customers and provide tailor-made services.
Data analytics can assist people in reacting to various products and services. A complete analysis of purchase history, location data, service preferences, billing data, and customer feedback makes the customized product offering to the appropriate audience at the right time. In this way, the offers & advertisements can be made more effective, resulting in greater conversion rates.
Data Analytics services exclusively tailored to the telecom industry
The active use of machine language and data science has boosted telecommunication companies. These tools were developed only to make the technology better. Many issues are now much easier to control, resolve, control, or prevent from ever being observed. The telecommunication sphere needs to adapt to and implement advanced technologies because that’s the only way to stay relevant and not lose out to the competition.
Payoda has worked with leading Telecom companies operating with a wide range of communication networks and infrastructures with a violent data inflow. Our expertise helped them process and break down data with the help of data science algorithms, methodologies, and tools.
Let us help you transform your telecom business with our industry-specific data analytics services.
Authored by: Nethaji Palani